Social Media Tips for Craft Breweries
Standing out in the crowded craft beer digital social space can be challenging, as numerous brands and businesses compete for customer attention. However, by staying true to your brand and business plan, utilizing various social media tools, and injecting some fun into your strategy, you can gain significant and free exposure while cultivating a loyal audience. Here are some top tips for leveraging social media as a marketing tool.
Take High-Quality Photos
Sharing product images, showcasing equipment, and posting fun photos on social media is the first step to demonstrating the professionalism and distinctiveness of your brand. High-quality photos can enhance customer engagement and present your products in the best possible light. Ensure that you have reliable equipment, and consider investing in an affordable, video-capable DSLR camera for optimal results. By regularly sharing captivating visuals, your brewery will attract and retain dedicated customers.
Create an Editorial Calendar
With so much happening at your brewery each day, it can be challenging to consistently post on social media. By creating an editorial calendar and documenting weekly events, you can effectively manage your content and keep your customers informed. Regular updates will enhance the credibility of your brand. Additionally, don’t hesitate to adapt your calendar to leverage trending topics or events.
Share Behind-the-Scenes Content
In addition to professional content, sharing authentic and amusing behind-the-scenes moments can resonate with your target audience. Showcasing the eccentricities of your employees as they go about their daily tasks helps convey your company culture. Furthermore, posting photos and videos of the brewing process can captivate your audience, whether it’s adding hops to an upcoming IPA or transferring a stout to a barrel. By providing insight into the brewing journey, you can offer customers a more immersive and comprehensive understanding of your brewery.
Create Video Content
Videos are currently trending across all social platforms, allowing you to provide an insider’s view of your brewery business. Whether it’s an in-depth look at a brew day or a brief behind-the-scenes glimpse, people enjoy experiencing the real-life moments of your brewery. Platforms like Facebook Live and Instagram Stories offer excellent opportunities to invite customers to follow your day-to-day operations and product launches. Consider outsourcing video production to enhance quality.
Tell Your Brand Story
Social media provides the perfect platform for showcasing your brand’s creativity and weaving its story through photos, copywriting, video, and voice. It’s not something that can be accomplished with a single post; it’s about establishing long-term connections between your product and something broader than just beer. Use social media to communicate your brewery values and foster a sense of community among your customers.
Showcase Company Employees
Introducing the faces behind your brand is crucial for building customer trust. Employee profiles and Q&A sessions are simple yet effective ways to familiarize your audience with your brewery team. However, there are other creative approaches you can explore. Sierra Nevada Brewery, for example, artfully shares the team’s story by posting notebook photos with scribbled brew recipes, providing customers with a glimpse into their brewery’s unique origins.
Interact with Your Audience
The essence of social media is being “social.” People engage on these platforms to have interactive experiences, not just to passively observe. Your brewery brand should cater to this need and fully embrace the potential of social media. Promptly respond to customer inquiries and address their concerns. Designate someone to handle questions, feedback, and complaints on social media, ensuring top-notch customer service. It is also important to develop a plan for managing customer complaints online and train your social media team accordingly.
Connect Your Brewery to a Cause
Just as social media users seek more than likes and clicks, beer drinkers increasingly consider the ethical values associated with the products they consume. Connecting your brewery to a broader cause can add depth to your message and create meaningful impact. Consider hosting events that align your brand with a cause and raise funds for charity.
Social media offers craft breweries invaluable opportunities to strengthen their brand presence, expand their audience, and stay ahead of the competition. While these tips provide a solid foundation, there are countless other creative ways to leverage social media for promoting craft beer. Feel free to share your ideas and most-used social media marketing strategies in the comments section. If you’re planning to purchase brewery equipment or need a turnkey solution for opening or expanding your brewery, please contact us directly. Our engineers will design and manufacture brewery equipment tailored to your brewing process, providing you with comprehensive support.