Craft beer and microbrews have been enjoying popularity for several years, and their sales have seen significant growth. Craft beer now holds a larger market share compared to larger corporate beer companies.
While there is intense competition among brands for market share, some domestic beers have experienced declining sales, while local or regional favorites have thrived. This trend is not new, as many popular national brands have emerged from local trends in the past.
The pursuit of beer with good taste, high quality, and affordable prices has created a huge market and demand for craft beer. While many microbreweries have achieved great success, they also face competition from another type of craft brewery: nanobreweries.
Nanobreweries are smaller craft breweries that focus on very specific localized regions. They produce beer in small batches and usually have limited quantities of each batch. A high-quality nanobrewery, with effective marketing, can sell out their beer in a day. While some nanobreweries eventually scale up and become microbreweries, many remain small to keep costs low.
This business model is not exclusive to the craft brewing industry. Nano businesses are emerging in various industries worldwide.
When starting a small business or restructuring a strategic plan, it is crucial to recognize the fierce competition in the marketplace. However, with the right niche for your product and effective branding and marketing techniques, every small or “nano” business has the potential to thrive.
Considering this, a nanobrewery can be a profitable small business. Craft beer is highly sought after in many countries and cities, and sales have been increasing since 2000. While larger wine, beer, and liquor companies experienced a slight decline in sales, it opened up opportunities for craft brewers to capture a larger market share. Additionally, importing craft beer from other regions has become easier, expanding sales markets.
When it comes to craft beer, taste is essential, but the significance of branding and marketing should not be ignored. While not all nano or microbreweries may choose this direction, the potential for success in this industry is real.
ACE 100L Nano Brewing Equipment
Building a Nano Brewery
STEP 1: Check Your Local Laws – Legal Requirements
STEP 2: Calculate Your Cost
STEP 3: Improve Brewing Methods/Techniques
STEP 4: Make Others Judge Your Beer
STEP 5: Decide How Much To Produce
STEP 6: Prepare For Unexpected Brewing Situations
STEP 7: Improve Your People Skills
STEP 8: Learn How To Run A Brewing Business
STEP 9: Develop A Business Plan/Feasibility Study
It’s never too late to turn your dreams into reality, whether you’re a craft brewer, nano brewer, microbrewer, or macrobrewer.
Starting a brewing business can be challenging, whether you produce beer in large or small quantities. Understanding the fundamentals and planning ahead will benefit you in the long run.
Don’t hesitate to start small, even as a nano brewery.