Having too much business is a good problem. Many craft brewers have found themselves in this position over the past 10 years, with double-digit growth in craft beer volume each year. When you’re ready to expand your capacity, there are numerous options to consider, including some choices that could prompt a marketing refresh. Here are five things to think about if you are considering expansion outdoors.
The easiest use of outdoor space is patio seating. This not only allows your customers to enjoy your beer in the great outdoors but also frees up much-needed brewing space indoors. Rooftop seating also adds distinction to your business while utilizing an often unused portion of a building. With outdoor space, you could consider options like a beer garden or outdoor tasting room. Live music could also be incorporated.
With a new space comes new opportunities to develop your brewery’s distinct culture or marketing approach. Outdoor seating could lead to special opportunities like allowing the patio to be a pet-friendly environment. Adding classic outdoor games to your space could also promote a friendly interactive environment – think bocce ball or shuffleboard. Sand volleyball, anyone? However you choose to use your outdoor space, make sure it aligns with your brewery’s culture.
Feature Your Equipment
If you are getting new brewing equipment, you may find that the tanks fit better outside.
Not only that, but you can use this equipment as a showpiece. Feature a grain bin in your rooftop seating area. This will give your brewery an aesthetic appeal while serving a purpose. You could also place your grain silo outside near an entrance or focal point. This will grab the attention of passersby while also making it easy to transport grain in and out.
Also, consider an outdoor Unitank, as featured here. It can serve as a fermenter and a bright tank. Plus, it’s a great way to save space and increase capacity. By combining aesthetics and practicality, you can use your space more efficiently.
There are so many aspects to juggle when planning a brewery expansion. Find long-term partners who understand the business and can help you navigate the ups and downs of expanding your brewery outdoors. An expansion consultation can bring fresh eyes to your operation and save you a lot of headaches in the long run.