Currently, the beer market is thriving, leading to an increase in people’s preference for beer. For establishments like bars and restaurants, craft beer has become their top choice. So why is craft beer gaining popularity?
The reasons for the popularity of craft beer are as follows:
Firstly, it offers a great taste.
Craft beer often boasts a richer and more distinctive flavor. Unlike bland mass-produced beers, craft beer preserves the flavors of its raw materials throughout the brewing process. Craft breweries dedicate significant time and effort to enhance the beer’s taste, whereas industrial breweries focus more on marketing.
Secondly, craft beer offers a wide variety of choices.
As mentioned before, while the taste is excellent, some first-time craft beer drinkers may not immediately appreciate it. They might find craft beer harder to drink compared to industrially brewed beer. This mainly stems from the fact that craft beer comes in numerous styles and flavors, making it inevitable to encounter a style that one might not prefer. However, if one is willing to explore various styles, they will undoubtedly find a beer that surprises them.
Thirdly, craft beer is made with genuine ingredients.
Craft beer commonly utilizes simple ingredients, such as malt, hops, yeast, and water. When selecting the source of these raw materials, home-brewers and craft breweries often prioritize using the freshest locally grown ingredients. When you visit a craft brewery, you can observe, smell, and even taste these raw materials. Craft brewers have absolute confidence in the quality of their ingredients. On the other hand, industrial breweries often opt for cheaper alternatives, like corn and rice instead of malt, to cut costs. Moreover, they tend to keep their choice of raw materials as trade secrets, making it difficult for outsiders to obtain this information.
Lastly, craft beer offers rich nutritional value.
Unlike regular industrial beer, craft beer is often made with fresher and more nutrient-rich ingredients. Fresh malt has a low oxidation rate, and home-brewing equipment provides more nutrients. The richness of raw materials manifests in two aspects: higher proportions of raw materials and a wider variety. Craft beer often incorporates different types of malts and hops, resulting in a more comprehensive and nutrient-rich beverage than industrial beer.
Craft beer’s use of genuine ingredients results in a unique flavor profile, and its nutritional richness and diverse choices attract an increasing number of enthusiasts. It is clear that craft beer will continue to be a growing trend in the future.